OUR HISTORY

The Lavender Project begins its history

Through an invitation from the San Antonio Alliance Organization based in Albuquerque New Mexico, U.S.A. (Founded in 1999), with the purpose of helping communities in extreme poverty in Central America and part of Mexico.

Thorughout 18 years, the Lavender Project has aimed to be a Social Model company committed to making a real difference in the lives of people in our community and on the planet we share. Since our inception, our goals have been aligned with our vision of positive change and the proactive action of our collaborators. Now more than ever, we need your support to continue our mission.

Our raison d'être

It is a noble cause and our mission is clear: To positively impact our community where we live by creating jobs, sustaining our families, improving our community through the development of alternative and sustainable agricultural processes, using responsible business practices. From addressing social challenges to driving innovation and creativity, every action we take is designed to generate tangible and lasting results.

Throughout our years of presence in the market, we have achieved significant successes that demonstrate the effectiveness of our approach, a productive project of 3 hectares of lavender cultivation free of pesticides and chemical fertilizers, maintaining 15 permanent jobs, of which 12 are women mothers and 3 men and a significant economic spillover in our community. Therefore, the social, economic and environmental impact of our project has left a tangible mark on the lives of our collaborators.

Now more than ever, we need your support in the purchase of our products.

With purpose to continue our work, with your generosity, we will be able to continue to keep our women employed, develop new programs and deepen our impact in the community.

By purchasing our products, you are not only supporting a sustainable project, but you will also be part of the change we so desperately need in our communities and our planet; together we can achieve incredible things and leave a legacy of hope, transformation and sustainability.

Thank you for your consideration and for making a continued positive impact possible through your support.

In 2005

We faced one of the worst droughts due to low rainfall and high temperatures. A visit made the difference, broadened the agricultural panorama and we were proposed to cultivate something more suitable for our lands; due to the warm and moderately dry climate of our community La Colorada, they made the cultivation of lavender one of the best options for our region, adapting to the agro-climatic characteristics of the same.

In 2006

During the months of June and July, co-founder Aucencio Domenzain Martínez was supported with training in the production, reproduction, variety identification, distillation, dehydration and benefits of this crop. The training was held at Valley View Lavender Farm in Buhl, Idaho, USA.

From that moment on, it was determined that a social model agro-industrial project dedicated to the cultivation of lavender to obtain its essential oil would be initiated, and it was then that The Lavender Project was born.

Teamwork

Honesty

Excellence

Congruence

Punctuality

Responsibility

Gift of service

Mission

We are a Mexican rural enterprise whose main purpose is to create jobs, support our families and improve our community through the development of alternative and sustainable agricultural processes, as well as the elaboration of innovative products and responsible business practices.

VISION

To be a competitive company and recognized in 5 years by the SME companies in the market, for producing natural lavender products applying the added value with a high quality.

IMPACT

The Lavender Project’s mission is aligned with the 17 Sustainable Development Goals of the United Nations program, contributing to a sustainable environment and to the economic and social development of our community.

The Lavender Project

She has worked hard for 18 years to keep women in the community employed, improving their standard of living and making a direct impact on poverty.

One of our objectives

The Lavender Project is characterized by gender equity, we offer women and men the same opportunities, conditions and treatment, allowing each of them to be allowed and guaranteed access to their rights, promoting the end of inequalities of treatment and opportunities between men and women.

The Lavender Project guarantees

That all employees have opportunities for productive activities that generate a fair income, job security and social protection for their families, as well as prospects for personal development and economic growth.

Community development

Where the Lavender Project is located has increased considerably due to the agrotourism that has increased in recent years, promoting sustainable consumption and production modalities that go according to the geographic, social, economic and cultural zone.

CERTIFICATIONS AND RECOGNITIONS

The Guanajuato Brand is an initiative of the Government of the State of Guanajuato in Mexico to promote tourism, culture and identity of the region. The Lavanda project has been characterized by the development of natural and good quality products; for this reason, and for meeting all the requirements we have been awarded the distinctive Marca GTO, supporting quality products with purpose.

The certification implies the adoption of international agreements related to sustainable development that affect the tourism activity, considering in particular the Sustainable Development Goals (SDGs) of the United Nations, the Global Code of Ethics for Tourism, the World Charter for Sustainable Tourism +20 and the Paris Agreement on Climate Change. The Lavender Project obtained the certification (2018-2021) in which key aspects of responsible tourism were ratified: community support, collaboration and cooperation, environmental conservation, respect for culture and traditions, and sustainable management.

The Lavender Project has been recognized by AIM2Flourish for its environmental, economic, cultural and social impact to the community, which was selected to publish its story and is in the running to be selected for one of 17 awards given by AIM2Flourish.

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The Lavender Project is an active member of the United States Lavender Growers Association (USLGA), which aims to interact with small lavender growers regarding education and market connections, as well as to promote and support the lavender industry.

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